The Micro-Monopoly Phenomenon
Here’s an interesting market experiment that you can try without leaving your desk. Go to www.pricegrabber.com, choose a merchandise category, and then select a product that has more than a half-dozen...
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You are Not at the Mercy of the Market: You Have All the Power to Make Your...
If figuring out how to maximize your revenues by charging the right price is hard when people actually need your product, imagine how much harder it is when they don’t need your product or don’t...
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Why Credit Doesn’t Matter to Maintain Competitive Advantage
Realizing I would be without a wireless connection on my train ride to NYC, I stopped to grab some light reading material at a kiosk in Union Station, where I found a plethora of headlines devoted to...
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How Major League Baseball Can Steal Profits Back From Ticket Scalpers Using...
The National Baseball Hall of Fame recently inducted Ricky Henderson, one of baseball’s most prolific base stealers with a record 1,406 bases stolen in his career – yet, Major League Baseball has...
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Why Pricing Must Be a Continuous Process (Part 1)
At some point, every homeowner learns an important lesson about how to save money on air conditioning during the hottest part of the summer. Generally speaking, it costs less to keep your house at a...
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